Panchali Saha started Raai as a creative collective and management company committed to helping BIPOC creators build long-term wealth and artistic legacies. Raai’s talent division leads brand partnerships, personal brand development, and content strategy, while collaborating with other like-minded creatives and strategists.

With a background in documentary film, digital media, and advocacy through her work at Tremolo Productions, Sixteenth, and Resilience Rising, Panchali brings a sharp creative eye and a deep commitment to equity-driven success. She represents a roster of talent with over 20 million followers across platforms.