Raai is a creative collective rethinking the business of being a creator. We represent and collaborate with BIPOC talent across digital, entertainment, and brand worlds, helping them grow sustainable businesses while staying true to their art.
The word "Raai" (राई / রাই) means mustard seed in many Indian languages. Small but powerful, the seed is a symbol of resilience, healing, and transformation.
In Indian cooking, raai brings depth and flavor with just a spark, much like the artists we work with.
Services
Services
Raai operates across three core divisions, each designed to support and elevate the creator-driven industry.
Brands
We help brands connect with culture, thoughtfully.
Raai Creative offers full-service influencer and creator campaign execution, from talent curation to creative strategy and production. Whether you're looking to drive awareness, build community, or tell an authentic story, we connect you with talent who resonate. Our approach prioritizes cultural insight, measurable results, and storytelling that lasts beyond the feed.
Creators
We don’t just manage, we co-create.
Raai Talent supports BIPOC creators in building sustainable businesses, not just content. We offer brand partnership negotiation, business strategy, content consulting, and long-term development with an eye on ownership. Whether you're an emerging creator or evolving your platform, our team treats your art like the business it is.
Events
Culture is built in real time.
Raai Social produces and curates IRL experiences that bring our community together. From brand activations and book launches to comedy shows and community fundraisers. We center storytelling, community, and impact in every event we produce.
Our team
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Neha Tiwari
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![A woman with dark hair styled back, wearing earrings and a maroon blazer, crossing her arms and looking at the camera with a slight smile against a plain white background.]()
Panchali Saha
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![A woman with curly dark hair wearing a brown blazer, holding a bouquet of colorful flowers, standing against a plain white background.]()
Selena Beaumont
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![Portrait of a young woman with long dark hair, wearing a necklace, earrings, beige blazer, and white top, standing near a yellow fence outdoors.]()
Sruthi Dhulipala
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![A young woman with dark brown, wavy hair and light skin, smiling at the camera, wearing a black top and a gold necklace.]()
Oriana Recoba Estomba
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![Woman with dark hair, wearing sunglasses and a black top, holds a red retro-style telephone receiver to her ear and smiles at the camera.]()
Ahana Ghosh
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![A man with curly dark hair and a short beard holding a red rose in front of a plain white background.]()
Rishabh Dudhedia
Brand Experience
Contact
Let’s collaborate! Raai is interested in bespoke partnership opportunities. Our team would love to hear from you!
