The word "Raai" (राई / রাই) means mustard seed in many Indian languages. Small but powerful, the seed is a symbol of resilience, healing, and transformation.
RAAI
In Indian cooking, raai brings depth and flavor with just a spark, much like the talent we work with.
Raai is a creative collective rethinking the business of being a creator. We represent and collaborate with BIPOC talent across digital, entertainment, and brand worlds, helping them grow sustainable businesses while staying true to their art.
Talent management (Raai Talent)
Brand campaigns & creative strategy (Raai Creative)
Original IP development (Raai Originals)
Production and studio services (Raai Studios)
Our Divisions Span:
For inquiries about our creative, brand, or production services, please contact info@raai.co