Rooted in creativity, driven by community, powered by purpose.
We help BIPOC artists and change-makers grow businesses that honor their voice, community, and vision!
The word "Raai" (राई / রাই) means mustard seed in many Indian languages. Small but powerful, the seed is a symbol of resilience, healing, and transformation.
RAAI
In Indian cooking, raai brings depth and flavor with just a spark, much like the talent we work with.
Brand Experience
Raai is a creative collective rethinking the business of being a creator. We represent and collaborate with BIPOC talent across digital, entertainment, and brand worlds, helping them grow sustainable businesses while staying true to their art.
Our divisions span:
Talent management (Raai Talent)
Brand campaigns & creative strategy (Raai Creative)
Original IP development (Raai Originals)
Production and studio services (Raai Studios)
For inquiries about our creative, brand, or production services, please contact info@raai.co
Our Services
Raai operates across three core divisions,
each designed to support and elevate the creator-driven industry.
Brands
We help brands connect with culture, thoughtfully.
Raai Creative offers full-service influencer and creator campaign execution, from talent curation to creative strategy and production. Whether you're looking to drive awareness, build community, or tell an authentic story, we connect you with talent who resonate. Our approach prioritizes cultural insight, measurable results, and storytelling that lasts beyond the feed.
Creators
Where representation meets vision.
Raai Talent supports BIPOC creators in building sustainable businesses, not just content. We offer brand partnership negotiation, business strategy, content consulting, and long-term development with an eye on ownership. Whether you're an emerging creator or evolving your platform, our team treats your art like the business it is.
Studios
Cinematography that elevates every frame.
Raai Studios is our in-house production arm specializing in cinematography, lighting, and creative direction. From branded campaigns and music videos to original IP, our visual storytelling is rooted in cinematic quality and intentional artistry. We support creators, brands, and platforms in bringing bold visions to life—frame by frame.
Meet the Team
